Social Media Activity & How it Can Affect Your Business

Posted Friday, 30th June 2017


The world has become more mobile, and more social, in the past few years than ever before. There are now more than 1.65 billion active mobile social media accounts globally and 1 million new active social users added every day. This number will continue to grow.


Because of this, social media has become an effective marketing channel that businesses can use to sell products and services, promote new products, or simply utilise for the purpose of inspiration or thought leadership.


Decrease your chance of losing a customer by having social media profiles 


Posting on social media is important to bring awareness to a businesses offerings and to tell the story of the company. More than 71%  of consumers who have had a good social media service experience with a brand are likely to recommend it to others (source: research by Harris Interactive), which will ultimately get more customers buying from the respective brand.


Customers often consider the social media experience they have had with a brand before buying products online, and may review a business’s activity on social media before taking action. Inactive accounts or infrequent posting may raise doubts for a customer.


Increase your buyer's... trust with a social media presence 


Being active on social media as a company is not just about getting results. Of course, the end goal is to generate tangible results, but overselling your service or product can put people off. I always like to live by one rule on social media, which is to give without expecting anything in return.


Social media offers your company a unique opportunity to present a human face to your customers.  People like buying from people, and if they feel connected with your business, they will ultimately buy from you and be more likely to recommend it to others. If you don’t have time to run business social media pages, one way to humanise your business is to link your business to your personal social media pages. This works especially well if you are a leader or public figure in the company and if you are willing to respond to business inquiries on your personal accounts.


This simple strategy may save your business


The number of times you post on social media depends on the platform(s) you are using and your purpose.  Most experts recommend posting once a day. This demonstrates your company is an active business; the worst consumer interpretation is the assumption that a company is out of business due to a lack of posting. 


Deanna Hunt, owner of BestForWeb, notes, “When reviewing businesses to list on, I assume a brand is not active if I haven’t seen any posts on social media in the past year. Additionally, I have a lot of doubt related to a business’s ability to take on new clients or their level of online marketing skills if I haven’t seen a post in the last 30-60 days. If a company is linking from their website to an inactive social media profile, that is not a company that will be listed on”


The opportunities that can be generated from social media alone are greater now than they have ever been. Most of your competitors are using it, and if it's still something you show a lack of activity on, your customers may choose them over you.


Here's the deal:


Almost every social platform will provide analytics on your posts to document how well they are delivering. Make time to review this data regularly, as this can answer some critical questions about your social content that you might have.


  • When are your followers most active?
  • How many people are you reaching with your posts?
  • Are some posts delivering better than others?


Taking a close look at your analytics will help when planning your content, as you’ll be able to identify the content that has performed well in the past, and create new optimised content based on your findings.


How can you actually do this?


There are a range of different tools out there for companies that might not have the budget for someone to handle their social media marketing yet. I will give you two of the best tools to help get you on your way to creating a great social media presence:


1. Hootsuite / Buffer

  • Hootsuite and Buffer are two very similar social media management tools that can help you create a content calendar and schedule a range of different types of content to be posted on a daily, weekly, and monthly basis. This can free up your time to concentrate on other responsibilities inside the company.


2. Canva

  • Canva is a great tool to help you create images and visuals to use on your social media pages. One of its best features is that it will also provide you with the correct image sizes for a number of different purposes, such as Facebook posts, Instagram posts, blogs and email headers. You can then download the images in different file formats for immediate use.


Bottom line?


If your business does not have time to post on social media, another option is to hire an agency to manage your accounts. BestForWeb lists a number of top agencies in the UK that provide social media services.  Deanna Hunt created a quick tutorial to show you how to quickly contact social media marketing companies to receive a quote.


Social media can be an exciting way to reach out to new customers and find new markets for your business. Cheers to success in your business and personal life!



Author: Joe Rowbotham | Director of The Social Media Lab



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